Kim Kardashian is constantly reinventing herself through her image, but her fans seem to think she’s taken too much inspiration from one of the world’s biggest pop stars.

The 44-year-old recently shared a series of photos on her Instagram for the upcoming drop of her shapewear and apparel brand SKIMS. In the photo, which was posted on Monday, December 16, Kardashian is wearing some of her brand’s items with a caption revealing the name of the upcoming collection, “WINTER HEAT.” She also states that her fans can expect to purchase the new collection on Wednesday, December 18th at 9:00am PT / 12:00pm ET.

A number of fans noticed that the star looked noticeably different from her previous posts, with some claiming that she resembled Beyoncé. They took to the comments section to share their comparisons.

“For a second I thought it was Beyoncé,” one fan shared, while another asked: “Kimberly Beyoncé Kardashian, what is this?” A third admitted: “Chile I thought it was Beyoncé then I saw Kim’s name and I was like oh she posted Beyoncé then I realized…😂😭.”

Other fans confused Kardashian with other popular singers such as Ciara and Shakira, agreeing that the wig and bronze makeup made the businesswoman almost unrecognizable.

Kardashian most recently made headlines after she attended the opening of SKIMS on 5th Avenue in New York City on Thursday, December 12, on a scooter after breaking her leg. The event was packed with stars including Cardi B, Ice Spice and Paris Hilton to name a few.

The Keeping Up with the Kardashians alum and her partners launched SKIMS in 2019. The brand focuses on body positivity and inclusivity and was most recently valued at $4 billion following a funding round in the summer of 2023.