Jaguar’s reimagining is designed to push the British automaker into super-luxury territory. Its entire lineup has been ditched in favor of battery electric vehicles (BEVs).
The first will come on the market in 2026. It will be a fully electric four-door large touring car. The sedan will ride low to the ground and will be designed to be comfortable enough for long journeys.
Global chief executive Rawdon Glover explained to gathered members of the media at an event in England that the company is returning Jaguar to its roots, back to the “wow” factor when Enzo Ferrari called the Jaguar E-Type “the most beautiful car in the world”. world.”
He said the company will not copy anything and will go in a completely different direction than current electric vehicles. The company provided preview images of the camouflaged car in the style of spy shots.
Jaguar will show a concept car showing this new direction next month during Miami Art Week.
Jaguar Land Rover
The company, which sold just 8,348 cars last year, expects its customer base to dwindle with the conversion to the latest iteration. They weren’t specific about how many downloads they expect as a result of the new location and lineup.
So far, all-electric superluxury cars are not doing well in the market, although that may change when the new Jag hits the market. The Rolls-Royce Specter is selling below its targets, according to insiders, and the Mercedes-Benz EQS and Lucid Air are struggling to capture the large customer base their brands were hoping for.
Jaguar is putting a huge amount of effort into the new car because it knows how important it will be as it signals a new era for the automaker.
He said his designers hate the challenge but love it. And that they are passionate about the importance of the integrity of this design and making sure that many of these new elements are included.
“They are absolutely passionate about it and they deliver. When Gerry [McGovern, Chief Creative Officer, JLR] they’re talking about a new era of collaboration, everything else wouldn’t work differently if they weren’t able to work together and find ways around these issues,” Glover said.
Future Jaguars will carry a new design emblem with a leaping cat embossed over crossed bars. The same cross-hatching pattern with colored lines separated by black or LED lighting will be a universal feature on all Jaguar vehicles and will be “carved into the design”.
Compass Viewpoint is a thoughtful analysis and insight into this topic in an article provided by an experienced reporter in the automotive space.
Jaguar’s ambitious plans are a big risk
Jaguar’s rebrand isn’t just ambitious, it’s a big risk. And the company will face an uphill battle as it tries to win over buyers who are comfortably entrenched as Porsche, Mercedes-Benz and Bentley loyalists.
The new exclusive four-door will have plenty of electric luxury cars to contend with. The Lucid Air sedan checks many of the same boxes as the Jag GT. Other contenders include the Porsche Taycan (starts at around $100,000 and has a range of around 300 miles) and the Mercedes-Benz EQS ($100,000-$150,000 with a range of around 350 miles). The Tesla Model S is also in the conversation, with a range of about 400 miles and a starting price of $90,000.
The new Jaguar vehicle is due to arrive at the end of 2026, i.e. in two whole years. Customers will have more rivals to choose from by then.
