IGGY, put her name in bold — the “Fancy” rapper is taking over wireless by co-founding cell phone service Unreal Mobile.

Not only did the Grammy-nominated artist, 34, co-found the brand — which provides affordable no-contract mobile plans — she’s also the company’s chief brand officer.

Azalea’s blunt, no-nonsense attitude – which fans have loved since she burst onto the scene in 2014 – aligns with Unreal Mobile’s mission to turn the mobile service industry on its head and take on industry giants with reliable coverage, affordable prices and more. (Think bold ads that encourage customers to “connect.”)

The “Black Widow” artist brings a rich history of creativity and branding expertise to Unreal Mobile — including starting her own record label — helping to shape the brand’s message, creative direction and product positioning.

Unreal Mobile’s target audience—like Azalea—is Millennials and Gen Z. In line with that, the company provides mobile plans for students and other young adults that offer free international calls and unlimited data for $20. Customers can access AT&T’s 5G network.

Azalea sees Unreal Mobile as a reflection of her personal philosophy: unapologetically breaking barriers.